Endurance & Performance Coaching · Crickhowell & Brecon
Coaching for people who are serious about their training and still have a life to live.
I'm Mike James. I coach runners, cyclists, triathletes and everyday people who want a proper plan, not a generic one, built around your event, your fitness and the time you actually have.
Find your starting point
What's your goal?
Three quick questions and I'll point you in the right direction.
What are you training for?
What's the biggest thing holding you back?
Your best starting point
Want to talk it through with Mike? Send him your answers and he'll come back to you personally.
Thanks. That's with Mike.
He reads every enquiry personally and will come back to you as soon as he's out of a session. If it's urgent, call 07595 941 807 or email mjhealthandfitness@gmail.com directly.
Who you'll be working with
A coach who has actually done it, not just prescribed it.
Mike has been a personal trainer for over 15 years. He played rugby for years before taking on Ironman Wales in 2012, which is where his love of triathlon and endurance sport started. Since then he's completed four full Ironmans and five half Ironmans, and holds Ironman All World Athlete Bronze status for 2023, 2024 and 2025.
He now coaches everyone from complete beginners to experienced age-group athletes, in person at his private studio near Crickhowell and Brecon, and online for runners and endurance athletes further afield. The common thread is a plan that's built around you: your goal, your current fitness, and the time you realistically have around work and family.
What Mike offers
Three ways to train with Mike
Below is the core of what Mike offers. Every plan is tailored. Get in touch if you're not sure which fits.
Endurance Coaching
For runners, cyclists and triathletes training for an event or chasing a performance goal. Structured, individualised programming built around your race.
Explore Endurance Coaching →Personal Training
For anyone wanting better fitness, strength, conditioning and accountability. One-to-one coaching at Mike's private studio near Crickhowell.
Explore Personal Training →Online Coaching
For runners and endurance athletes anywhere. Individualised training plans, regular feedback and honest accountability, wherever you're based.
Explore Online Coaching →Why train with Mike
What makes this coaching different
Coached by an athlete, not just a trainer
Four full Ironmans, five half Ironmans and Ironman All World Athlete Bronze status three years running. Mike trains for the same things he coaches.
Plans built around your life
No off-the-shelf templates. Training fits around work, family and the time you actually have, not the other way round.
Real accountability
Regular check-ins on progress, feelings and niggles, with plans adjusted as you go, not a static PDF you're left to interpret alone.
In their words
Real results, from real clients
"I first approached Mike for a training plan for Valencia Marathon and Swansea Half Marathon. I PB'd both events. Mike understands life's demands, and his training plans are realistic and achievable."
ScottMarathon & Ironman Wales client"I've been training with Mike for about three years and it has changed my life. Since having Mike as my personal trainer I have completed marathons, triathlons and full Ironman-distance disciplines."
Pam BlandPersonal training client"Mike has an in-depth knowledge of fitness, nutrition and wellbeing, and is an absolute master of the psychological side of training, essential for success on race day."
Lynne AllbuttFirst person to run across Wales barefootWhere training happens
A private studio in the Brecon Beacons, plus coaching worldwide online
Face-to-face sessions take place at Mike's private studio at the Old Stable Blocks on the Glan Usk Estate, Crickhowell, roughly five miles from Crickhowell and five miles from Brecon, in the heart of the Brecon Beacons (Bannau Brycheiniog). Online coaching clients train anywhere; plans, feedback and accountability all travel with you.
- In-person coaching near Crickhowell & Brecon, Powys
- Online coaching for runners & endurance athletes anywhere
- Also serving Abergavenny and the wider South & Mid Wales area
Quick answers
Common questions about Mike James Endurance Coaching
Who is Mike James?
Mike James is an endurance and performance coach and personal trainer based near Crickhowell and Brecon in Powys, Wales. He has over 15 years' coaching experience, is a four-time full Ironman finisher and holds Ironman All World Athlete Bronze status for 2023, 2024 and 2025. He runs Mike James Endurance Coaching, trading under MJ Health & Fitness.
What is MJ Health & Fitness?
MJ Health & Fitness is the coaching business founded by Mike James, now operating primarily as Mike James Endurance Coaching. It provides one-to-one endurance coaching, personal training and online coaching from a private studio near Crickhowell, Powys.
Where is Mike James based?
Mike's private studio is at the Old Stable Blocks, Glan Usk Estate, Crickhowell, Powys, NP8 1LP, around five miles from both Crickhowell and Brecon, in the Brecon Beacons (Bannau Brycheiniog). He also coaches clients online across the UK and beyond.
Does Mike James coach runners, cyclists and triathletes?
Yes. Endurance coaching is Mike's primary specialism, covering running (5K to marathon), cycling and triathlon, from complete beginners through to experienced age-group athletes preparing for Ironman-distance events. See the Endurance Coaching page for details.
Does Mike offer online coaching?
Yes. Mike offers online coaching for runners and endurance athletes wherever they're based, alongside in-person coaching at his studio near Crickhowell. See Online Coaching for how it works.
How do I start coaching with Mike?
Use the What's Your Goal tool above to get a personalised starting point, or go straight to the contact page to book a short, no-pressure call.
Ready when you are
Let's work out the right plan for you.
No pressure, no hard sell: just a straightforward conversation about your goal and how coaching could help.